Pricing Calculator
Find the price you need to charge to hit a target profit margin.
Enter your numbers and select Calculate to see results.
About This Calculator
This calculator works backward from a target profit margin: enter your product cost and desired margin percentage, and it tells you exactly what price to charge — useful for setting prices that reliably hit your profitability goals.
How This Is Calculated
Price = Cost ÷ (1 − Target Margin %)
A $40 cost with a 40% target margin means charging $66.67 — note this requires a different (higher) markup percentage than the margin percentage.
Assumptions
- Solves for the price needed to hit a target profit margin (percentage of price), which is mathematically different from a markup percentage (percentage of cost) — see the Markup Calculator for that direction.
Frequently Asked Questions
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Last updated January 15, 2026. Results are estimates for informational purposes only — read our disclaimer.