Markup Calculator
Calculate your selling price and markup percentage from cost.
Enter your numbers and select Calculate to see results.
About This Calculator
This calculator computes the selling price for a product given its cost and a target markup percentage — markup is calculated as a percentage of cost, distinct from profit margin, which is calculated as a percentage of revenue.
How This Is Calculated
Selling Price = Cost × (1 + Markup %)
A $40 cost item with a 50% markup sells for $60 — which works out to a 33.3% profit margin, not 50%.
Assumptions
- Markup is calculated as a percentage of cost; profit margin is calculated as a percentage of the resulting selling price — these are related but not equal, a common point of confusion.
Frequently Asked Questions
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Last updated January 15, 2026. Results are estimates for informational purposes only — read our disclaimer.